The latest edition of The Hollywood Reporter features a handful of this year’s most prolific creatives; among them Issa Rea, the creator and star of HBO’s hit series “Insecure,” Donald Glover, who helms the award-winning and critically acclaimed “Atlanta” on FX, Lin-Manuel Miranda, whose Pulitzer Prize winning hit Broadway show “Hamilton” has garnered unprecedented Broadway box office success, and Damien Chazelle, once again on the awards circuit for “La La Land,” a much raved about follow-up to his Academy Award nominated “Whiplash.”
In his moderation of the roundtable, Jon Favreau guides panelists through a range of topics including fame, personal brand curation, the democratization of content creation and how millennials are leveraging YouTube and other social media platforms to not only engage an audience but to carve out an identity. Interestingly, Rae and Glover have both excelled in using social media as an audience building tool. Glover had the foresight to create a number of Twitter personas birthed in the world of “Atlanta” years in advance of the show’s release, effectively priming an audience wholly unaware of its role as a pawn in a grand experiment. Rae famously found a niche audience on YouTube, with her “Awkward Black Girl” series reaching cult status and eventually opening doors for her at HBO. Unsurprisingly, the pilot episodes of “Atlanta” and “Insecure” were made available on YouTube for free; no doubt a successful marketing strategy to draw in their core millennial fan bases.
The full Hollywood Reporter interview is available on YouTube and well worth watching.
Published December 21, 2016 by The3As staff.